Assistant Manager (HKTE) Publicity and Marketing – Brand

(a) To assist in formulating brand marketing plans through analysing consumer insights; (b) To assist in shaping and communicating HKTE’s vision and mission, translate brand elements into marketing plans and creative campaigns; (c) To establish performing specifications, effectively monitor and control the quality of related deliverables to ensure that they are well implemented according to agreed brand strategy and guidelines; (d) To supervise and maintain effective communication process with appointed suppliers to ensure the delivery of high quality, creative, and effective marketing and brand building campaigns; (e) To work closely with other functional teams to develop ideas for HKTE’s promotional events or activities and organise them efficiently; and (f) To perform any other duties as assigned by senior officers.

Candidates should have – (a) a Bachelor’s degree in Marketing or related field from a university in Hong Kong, or equivalent; (b) a minimum of 7 years’ relevant work experiences in advertising agency and/or consumer marketing and marketing communications field as well as up-to-date with latest trends and marketing best practices; (c) met the language proficiency requirement of Level 3 or above in English Language (Syllabus B before 2007) and Chinese Language in the Hong Kong Certificate of Education Examination (HKCEE) or the Hong Kong Diploma of Secondary Education Examination (HKDSEE), or equivalent; (Note: Grade C in Chinese Language and English Language (Syllabus B) in the HKCEE before 2007 are accepted administratively as comparable to Level 3 respectively in Chinese Language and English Language in the 2007 HKCEE and henceforth.) (d) proven ability to develop brand and marketing strategies and communicate recommendations to top management; (e) hands-on-experience in advertising and event production as well as collaboration with different agencies, production houses and suppliers; (f) aggressive and creative business motivation with a strong strategic mind; (g) excellent interpersonal and communication skills with good command of both written and spoken English and Chinese (Cantonese and Putonghua); and (h) proficiency in the application of common business software (including MS Word, Excel and PowerPoint) as well as Chinese and English word processing.