職責

The Senior Marketing Executive will assist the Information Services Department in coordinating and implementing publicity and promotional programmes. Duties include: (1) planning and executing publicity strategies and large-scale campaigns; (2) liaising and working with government bureaux/departments and external parties/partners (public organisations, media agencies, event organisers, contractors etc.) to ensure smooth delivery of publicity projects and ensuring execution aligns with established marketing strategies; (3) building and maintaining day-to-day rapport with media representatives to foster positive media relations and smooth event coverage; (4) managing and producing multi-format publicity materials, including but not limiting to videos, print publications, digital content and/or outdoor advertisements; (5) managing logistical arrangements and providing onsite assistance for publicity events; (6) overseeing and managing social media accounts; (7) vetting applications for the use of government publicity materials to ensure compliance with branding and usage guidelines; (8) handling publicity work and providing administrative support in relation to assigned projects; (9) supervising junior staff under his/her charge, providing guidance on project execution and quality control; and (10) undertaking any other publicity, public relations, event management, translation, researches or ad hoc assignments as directed.

(1) have a Hong Kong bachelor’s degree or equivalent, preferably in communications, marketing or related fields; (2) have at least ten years of relevant work experience [Note 1] in marketing and publicity, public relations, event management or related fields, including solid experience assisting in the formulation and implementation of marketing strategies and policies; experience of working in the government or public bodies would be an advantage; (3) have hands-on experience in event production, procurement and collaboration with third-party service providers, alongside a proven ability to execute strategic marketing plans; (4) have excellent command of written and spoken English and Chinese; those who met the language proficiency requirements of Level 2 results in the two language papers (Use of Chinese (UC) and Use of English (UE)) in the Common Recruitment Examination (CRE), or equivalent [Note 2], would have an advantage; (5) have excellent interpersonal and communication skills; (6) have good analytical and project management skills, with a strong capacity for policy implementation and a proven ability to network effectively and build rapport with media professionals; (7) have proven records in evaluating campaign’s effectiveness, contributing to strategic planning; and be conversant with latest trends and marketing best practices; and (8) be prepared to work outside normal office hours and meet tight deadlines.

[Accept on-line applications ONLY] Applicants must submit the on-line application (G.F. 340) by using the G.F. 340 On-line Application System at the Civil Service Bureau’s website (https://www.csb.gov.hk/english/recruit/application/330.html) by the deadline. As invitations and notifications will be issued via e-mail, applicants should provide an accurate e-mail address. Applicants are responsible for checking their e-mails to ensure that invitations and notifications will be duly received. Towards the application deadline, the on-line application system would likely be overloaded due to large volume of applications. To ensure timely completion of your on-line application, it is advisable to submit the application as early as possible. The following applications will not be considered: (a) late or incomplete applications; (b) applications submitted in person, by mail, fax, or email; (c) failure to provide the required information in the designated application form; (d) the information provided does not clearly demonstrate that the applicant meets the entry. Candidates who are selected for written test/interview will normally receive an invitation by e-mail in about three to four months from the closing date of application. Those who are not invited for written test/interview may assume that their applications are unsuccessful.

Senior Marketing Executive

這份空缺可以怎樣變成答案？

學歷要求

職責

入職條件

薪酬及福利

你的備試進度