Lead, New Media (Digital Content)

(i) provide creative copywriting for online content and manage the daily publishing of the content through Wavee, RTHK’s new media platforms, including Facebook, YouTube, Instagram, Xiaohungshu and other online/social media platforms to drive the development of RTHK’s new media business and content production; (ii) plan and manage the end-to-end execution of creative digital and social media campaigns to enhance audience engagement; (iii) liaise with and supervise agencies, including social media, digital agencies to curate high-aesthetic and creative content to engage our audience; (iv) ensure social media and digital content adhere, and comply with the editorial guidelines and objectives; and (v) assist in production, video editing and ensure that content is optimised for search engine optimisation. (Note: Required to work irregular hours / over-night shifts; to work on Saturdays, Sundays and Public Holidays; and to work during typhoons, Black Rainstorm Signal, “extreme conditions” and other emergencies.)

Candidate should have – (a) a Bachelor’s degree from a Hong Kong university, or equivalent, preferably in journalism, communications, public relations, marketing, advertising or related discipline; (b) with a minimum of 7 years’ post-qualification full time solid experience in digital media, digital content production, publishing or digital marketing; and (c) met the language proficiency requirements of Level 3 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or Hong Kong Certificate of Education Examination (HKCEE); or equivalent [Please see Note 1]. Candidates who possess – (i) hands-on experience in producing digital content in new media in large companies or organisations with strong industry network; (ii) have good knowledge and understanding of operation, platform algorithm and data analytics for social media; (iii) excellent ability to manage multiple projects; (iv) good command of both written and spoken English and Chinese (including Cantonese and Putonghua); and (v) excellent interpersonal skills with the ability to liaise with and coordinate multiple parties and service providers; will have an advantage.